Development / Design / Marketing

Notes on building and growing apps.

Technical decisions, launch lessons, and marketing work from the apps we build.

Featured

2026

September 17, 2026

Activation, useful personalization, real product demos, and paywalls: the onboarding lessons worth testing in a subscription app.

July 31, 2026

The typed index, weighted ranking, lazy loading, URL state, accessibility, and tests behind PostgresGUI search.

July 25, 2026

A Search Console case study showing why average position can decline while impressions, clicks, and important keyword rankings improve.

August 28, 2026

Starting from zero on Upwork, learning from honest feedback, and building a better application system one day at a time.